Launch

Launch Innovative Digital Products with Confidence

Turn visionary ideas into successful software products—rapidly, reliably, and right the first time.

~95%

of new products fail, underscoring the importance of partnering with a team that gets it right on the first attempt.

100x

Fixing a product after launch can cost 100× more than addressing issues during development – we minimize this risk through quality and rigor upfront.

80%

of executives rank innovation as a top-3 priority, yet only ~10% of CEOs are satisfied with their innovation outcomes.

Bridge the Gap from Idea to Market Success

Launching a new digital product is high-stakes: get it wrong, and your market opportunity vanishes. Vynyl’s New Product Development solution dramatically reduces that risk by partnering you with senior, U.S.-based technology experts committed to flawless execution. Our iterative, validation-driven approach ensures your product resonates with customers, scales smoothly, and delivers immediate value from day one—without costly rework or delays.

Client Viewpoint

"Vynyl’s expertise and their passion around the projects has helped us build the grit and tenacity that our own team really needed to build a new capability in an organization that has historically not thought about the customer."

Brian Fortson, Director of Customer Experience, Blue Cross of Idaho

Senior-Level Expertise

We provide experienced engineers across all aspects of development—mobile, cloud architecture, cybersecurity, data engineering, and more. Our team brings proven solutions from diverse industry challenges to your specific problems.

This depth of experience means faster problem-solving and implementation of industry best practices tailored to your environment.

Built for Scale & Security

We architect robust, scalable solutions and proactively identify and mitigate security risks. Our designs accommodate growth in user base, transaction volume, and data complexity without requiring significant rework.

We integrate security at every development stage, protecting your users, data, and business reputation.

Iterative & Transparent Execution

We ensure regular collaboration, daily progress updates, and sprint-by-sprint value delivery to keep you fully informed and in control. We break complex projects into manageable components with frequent delivery milestones.

This approach allows for continuous feedback and adjustment, ensuring the project stays aligned with evolving business needs.

Validated by Customers

We conduct continuous validation throughout development to ensure the final product addresses real user needs, ensuring market fit and maximizing ROI. Our process incorporates user testing and feedback from initial concepts through final implementation.

This validation-focused methodology significantly reduces the risk of building features that won't deliver business value.

Solution Spotlight

Stabilizing Mission-Critical Financial Infrastructure

When we first engaged with this fintech company, their loan servicing platform was processing millions in daily transactions while showing serious signs of strain. Built on VB6 and VB.NET, then wrapped in Ruby on Rails, the system had evolved from mortgage servicing software into a complex lending platform. An eleven-person team worked around the clock managing system failures, with critical incidents occurring bi-weekly and frequent 4 AM emergency calls.

Read the Story