Design & Strategy

Customer Experience

Designing exceptional customer experiences that build loyalty, drive engagement, and fuel growth.

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" Vynyl’s expertise and passion has helped us build the grit and tenacity that our own team really needed to instill a new capability in an organization that has historically not thought about the customer. Vynyl set up all of our journey mapping and service blueprinting, and they built a Customer Experience Playbook so that we can equip the entire organization with how to do consumer-centric work."

Director of Customer Experience, Large Health Insurer

Overview

Partner with our team of experienced CX designers, researchers, and analysts to define and build the future of your business. We understand that the interactions we design live within the broader context of how your users live and work. With an emphasis on the principles of Design Thinking, we take a holistic approach to understanding the end-to-end experiences and interactions that your users encounter so that you create the best possible solution.

What We Do

Establish a CX Center of Excellence

Build a dedicated team and framework to consistently deliver exceptional customer experiences across all touchpoints and products.

User Interviews and Usability Testing

Gather valuable feedback directly from users through structured interviews and real-world usability tests to refine and improve your products.

Industry Analysis

Conduct thorough research on market trends, competitors, and emerging technologies to inform strategic decision-making and product positioning.

Advanced Analytics

Leverage cutting-edge statistical and computational techniques to extract deep insights from complex datasets, enabling data-driven decision making and predictive modeling across various business domains.

Experience Mapping and Service Blueprinting

Identify gaps in the customer journey, optimize touchpoints, and create seamless, more satisfying experiences.

Insights

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7 Principles for Designing Accessible AI Interfaces in Healthcare: The Ultimate Guide

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Vynyl's Collaborative Full-Stack Approach: Revolutionizing Digital Innovation in Regulated Healthcare Markets

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